This course is designed for those who want to turn an innovative idea into a start-up.

The program offers a practical path, structured in modules, which guides participants from the process of defining and validating the idea to the creation of the business model and the planning of launch activities. During the workshop, you will acquire the key skills and fundamental tools to start a solid and sustainable start-up.

Why do the workshop?

  • Giving shape to your idea: the workshop will help you to center your idea and clearly define it, bringing out its true potential and transforming it into a concrete project, even if you have already opened a business.
  • Speed up time to launch: With a well-structured path, you can significantly reduce the time it takes to go from idea to launch. The course gives you a clear and structured roadmap, helping you make informed decisions and avoid unnecessary steps.
  • Building a Minimum Viable Product (MVP): You will be guided in the creation and launch of an MVP, obtaining feedback for improvement and making it competitive in the market.
  • Building a network of strategic contacts: You will form a community with entrepreneurs, investors, and partners, essential for collaboration, initial support, and finding financing.
  • Reduce the risks of failure: A structured approach will help you identify and manage risks, minimizing errors and increasing the chances of success for your start-up.
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Target

The workshop is aimed at:

  • Aspiring entrepreneurs;
  • Entrepreneurs who have already started a business;
  • Freelancers;
  • Unemployed;
  • Students.
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Contents

  • Define and validate the idea: needs analysis, market evaluation; creation of the Unique Value Proposition (Uvp); tools for the validation of the idea.
  • Business Model Creation: creation of the Business Model Canvas; Definition of Customer Segments; Distribution Channels; Revenue Stream and Cost Structure.
  • Development of the Minimum Viable Product (MVP): definition of the basic functionalities; lean and agile methodologies; testing and iteration of the MVP.
  • Marketing and Branding Strategy: brand creation, go-to-market strategies, digital marketing for start-ups.
  • Financial planning and fundraising: business plan building, budget management, financing options, presentation to investors.
  • Start-up Launch and Growth: MVP launch, feedback management and continuous improvements, growth planning.
  • Practical Workshops: practical work sessions to develop and refine your idea.
  • Mentorship and Coaching: meetings with expert mentors who will provide you with personalized feedback on your project.
  • Final Project Work: preparation and presentation of the final project, with the possibility of receiving advice and evaluations from mentors.
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Do you have any questions?

Fill out the form and we will get in touch!